LO5 - Final Poster design

LO5 - Final ticket design

LO4 - Gantt chart

LO4 - Legal and Ethical

I must make sure that I do not violate any of the Harm and offence rules shown above in my marketing materials. Non of the materials on my adverts breaches any of these rules at all. I will also ensure that the content included in my promotional material does not breach any copyright laws.

In my pieces I may need to use found images as I have no way of getting them myself so I must find permission to use the images.

LO4 - Outline budget

According to research that I have done Graphic designers are paid on average £15.52 an hour.

According to what I have found out the software that is needed in order to design the pieces costs £12.38 per month this includes over 20 apps including Photoshop and Illustrator.

According to printing.com printing 50 leaflets starts at £23.

Posters cost anywhere from £33 to £45 to print A4 posters.

LO3 - survey monkey feedback

The feedback I received on survey monkey tells me that I have a bit too much white space on my poster, This is a problem that needs solving.

It also tells me that my suggestion for a venue is a good choice as the responses to my survey agree that they can see a gaming event taking place there.(below)

I was slightly worried that my adverts all looked too similar but my survey responses tell me that I should leave the colour schemes the same on all the pieces so that they are identified as being from the same advertising campaign.

Also all of the responses agreed with my target audiences (below)

Pitch presentation

LO4 - Planning for the production of the graphic design product

A.) Budget - How much a designer gets paid, price of software, printing costs.

B.) Treatment - weekly production schedule / Gantt chart. Needs a Launch date.

C.) Legal and ethical - Assess concepts against ASA rules, Copyright rules.

LO3 - Pitch Feedback

The feedback I recieved after my presentation was that the name was good and matched what the event would be about. and the Font I had used matched what I said I was trying to go for in a gaming event.I am going to change some of the colours on my pieces so that they do not all look identical to each other.

LO2 - Concept logo and poster

LO1 - Understand existing graphic design items

E3-
Purpose
In the advertising material for E3 It shows a lot of bright colours with the logo taking up most of the page. The example above in the top centre is from 2011, but in recent years E3 have started using less bright colours on the background and instead just using the logo on a light blue background, this may b so as not to divert attention away from other details such as when and w
here it takes place. This can be seen on the website in the bottom centre. E3 itself doesn't sell its own T-shirts but rather sells T-Shirts associated with games shown at the conference.
Format
The website and flyer for E3 both have the logo somewhere at the top of the page, while the poster has it large in the centre to help and sell the conference. And as the T-shirts are not officially licensed E3 merchandise, but instead is merchandise from the games that are shown at E3. The layout of the website is also set up to advertise the show with the logo and time until the next show, and there are videos from the show floor to further promote the show.
Content
In terms of content the website includes things such as videos and images from the event it also includes event dates and a countdown timer until the next event starts. The event times are also shown on the flyer and poster because they need to inform the person viewing them on when the event takes place. The flyer also gives information about what will be happening at the event. The content on the T-shirts is not related to the event other than that the games featured on the shirts are shown at the event.
Style
The middle bottom image is the E3 website so it includes things such as information about the event and videos and images from the event. The top middle image is the poster for E3 so it includes the logo of the event and the date that the event takes place. Top left is the flyer for the event that includes what will be happening on different days of the event
Layout
The layout of the pieces above is fairly standard as promotional materials go as they have the logo for the event logo somewhere at the top or in the centre, with the information related to the event at the side or above/beneath the logo.
Target audience 
The target audience of the promotional materials for E3 would be gamers aged 18-30 who are in the ABC1 demographic so that they would have the disposable income to afford the tickets and potential journey to the event.

EuroGamer -
Purpose
The purpose of the promotional material for Eurogamer is to advertise the event to people who don't know about it and to show people when the specific parts of the event takes place.
Format
The format of the materials are as follows: top right = website, top left = T-shirt, Middle right = poster/billboard, bottom left = poster, bottom right = billboard. They are made in these wide varieties of formats in order to reach more audiences. For example the middle right one could be on the advertisements page of a magazine or on a billboard for people who are driving. A flyer could pe posted on a wall for passersby to see. The T-shirt is a way for Eurogamer to advertise using people who have been to the event before, this works as a form of free advertising.
 Content
The content that is included on the website consists of images and videos from the previous years event and things listed that will be appearing at the next event. There also appears to be a part that discusses gaming news in general, not just from Eurogamer. The content on the middle left advert includes the location and time that the event is taking plce to further convince people to attend.
Style
These pieces of promotional materail follow a very specific housestyle. All of the pieces are made up almost entirely of blue with the same Eurogamer logo in white text except for the T-shirt which is a very plain and quite dull design with just the word 'Eurogamer' written on the front of the shirt.
Layout
The layout of the adverts again follows a very simaler structure across all of them with the Eurogamer logo in the center and additional infromation about the event at either the side of the logo or undernath it.
Target audience
The target audience of the promotional material for Eurogamer is aimed at gamers aged 17-30 who are in the ABC1 catagory because they would need the desposable income to be able to travel to the event itself unless they were from the country where the event is being held in that year. 


Gamescom -
Purpose
The purpose of these advertisments for gamescom is to promote the event to the public they do this by sharing the same style so you can recognise that they share a subject and by giving additional information regarding the event.
Format
The format of the promotional materials are as follows middle = website, top left = poster, top right = billboard, bottom right = T-shirt, middle left = ticket, botttom left = flyer. Each of the formats serves a different purpose, the poster would be put on a wall so that passersby would have the event advertised to them. And the billboards would advertise the event to people driving past.
Content
The content of the poster consists of the logo of the event with the tag-line 'Celebrate the games!' It also includes further details regarding the event such as the time and location it takes place. The ticket also includes this information but also includes more specific detail such as the adress of the convention centre etc. The website includes images and videos of things from the previous years event and a page that allows you to buy a ticket to the next event.
Style
The style of gamescoms promotional material consits of widely white backgrounds with the purple and blue logo. This coulour scheme is flipped in the case of the T-shirt with the background being blue and the last bit of the logo being white instead of blue.And the billboard for the event going back to the white bakcground that they usually use but instead of just being solid white it has a gradient going from grey on the left to white on the right.
Layout
The layout of the adverts is quite varied compared to the other two events that I have spoken about with the name of the event being small in the top right corner of the poster and the actual logo, that usually is smaller than the name, being big and in the centre of the poster.
The T- shirt, while more intersting than the eurogamer one in terms of colour, is still pretty dull.
Target audience
The target audince of these promotional materials are, obviously, gamers aged 18-30 who are in the ABC1 demographic as they would need the diposable income in order to afford the tickets and, unless they live in germany, afford to travel to germany in order to actually attend the event.   

Games developers conference -
Purpose
The purpose of the promotional material for GDC is to advertise the event and get people to buy tickets and attend the event.
Format
The formats of the materials above are as follows top left = logo, top center = GDC second logo, bottom left = Flyer/ magazine ad, bottom right = website, top right = T-shirt design.
Content
The content of the T-shirts include two designs which is already more than the previous t-shirts for the other events. Of the two designs for the logos I think that the more colourfull logo looks better. I would be more likely to buy a ticket to a convention using the second logo than I would if it used the first one.
Style
The style of the GDC advertisements are quite varied from one another in both how they are structured and the colours that are used. For example the bottom left one uses quite a dull and industrial design as it looks like the logo and background are made from different coloured metals. Speaking of the colours they used a brown for the logo and a dark grey for the background, so it is quite a dark design. Whereas the other logo is made up of bright colours against a white background. This appeas to be the design that represents the event as it is also used on GDC's website.
Layout
The layout of the pieces are fairly standard. The bottom left follows the 'logo in the centre, details close by' template that most posters/flyers use. The website also uses a fairly normal design with the logo in the top corner and a big section in the centre for important news and information. The T-shirts use the same layout of the other T-shirts for the otherevents, except the design on it contines along the side of the shirt and onto the back.
Target audience
The target audience of the event would still include the normal 18-30 age range of people in ABC1 demographic, But GDC is primarily a gathering of people who make games to share ideas and network with each other. So you could say that a majority of the target audience for GDC includes games developers.     

Tramlines -
Purpose
The purpose of the promotional materials for Tramlines is to inform people of what acts will be on at tramlines and when they will be on.
Content
The content of these advertisments includes the location of where tramlines is taking place and which acts will be playing at tramlines. The posters also include when tramlines happens so that people wo want to go to tramlines don't miss it.
Format
The format of the different ads are as follows: top left = logo, top middle = flyer, top right = T-shirt, bottom right = website, bottom left = poster.
Style
All the different materials use the same housestyle which consists of the colours red, white and sometimes blue. This is true for all except the green flyer which is the odd one out in terms of tramlines ads. The T-shirt is by far the best one that has been seen in all the campaign I've looked at. This almost definatley because tramlines is a music event and all the other campaings have been for gaming events, and people like to have souviners from when they go to things like tramlines.
Layout
The layout of the pieces is normal by all accounts with the logo at the top of the piece and additional infromation at either the side or below the logo e.g act times and when the event is taking place.
Target audience
The target audience of the tramlines ads are people aged 18-40 as the music that is showcased at tramlines could appeal to anyone. They would also be in the ABC1 demographic as they would need disposable income to buy the tickets.

LO2:Starter

I am at slide four on the presentation.

Key terms

• Denotation
• Connotation
• White space - (space with no text)
• Kerning - Space between letters
• Leading - space between lines
• House style - A specific font and colour scheme
• Typography - Fonts
• Iconography - something in an image that is Iconic e.g. Yellow taxi = New York
• Anchorage - Pinning down the meaning